Target audience and effect models for our OTS...

The target audience for our piece will be 18-35 of age there classed category would typically be a BBFC of C-D on the scale.

AUDIENCE THEORY

Demographics - National Readership Survey.
This technique is used to study groups of people a good technique o develop an outlook of the audience for the film. Typical for film noir and neo noir would be D-B in the National class data. THE AUDIENCE FOR OUR OTS WILL PROBABLY FIT BETWEEN C-D ON THE BBFC RATING AND BE 18-35 AGE CATEGORY.

MODE OF ADDRESS

this technique is used to choose how the media product effects and talks to the audience. Typically within a film noir or a neo noir the mode of address is to be aware of women and to not get involved with women who are dangerous AKA the FEMME FETAL. Our mode of address for our OTS will be a mixture of THREATENING INTIMIDATING CONFUSING TWITCHING.

AUDIENCE POSITIONING

This technique within the film industry is used to tell the audience what characters the producers want them to support and hate. For our piece we want the audience to FOLLOW THE DETECTIVES.

EFFECTS MODELS

This technique is used to categorise an audience and whether that audience will be suitable for and enjoy the film. HYPODERMIC SYRINGE is when the audience knows whats happening and just laps u the story and whats going on. TWO STEP FLOW is when someone sees a film and then tells a friend in which that friend tells a friend about the film. USES AND GRATIFICATIONS is when they accept the film and what it is about and will see it for its typical conventions. RECEPTION THEORY when the audience are unaware of the main concept of a film but take it in due to cultural and religious experience backgrounds. OBSTINATE AUDIENCE THEORY is where the audience become so in-tuned with the piece there opinions begin to develop the show.

AUDIENCE DECODING

This is used and has categorised how audiences perceive actions and how it is interpreted within reality and the film.THE TYPES OF AUDIENCE ARE DOMINANT HEGEMONIC WHICH IS HOW SOCIETY WORKS AND THINKS IN THE RESENT DAY. OPPOSITIONAL HEGEMONIC WHICH IS WHERE SCENES CONTAIN IMAGERY WHERE SAY THE LAW IS COMMITTING THE CRIME.  WE FOR OURS ARE USING OPPOSITIONAL HEGEMONIC.

seven video

Se7en from Brian Kornic on Vimeo.

Ideas for my OTS and sound...

i would like to do my OTS being similar to the 1995 film Se7en. I found that the film Se7en really inspired how I wanted to do my OTS because it was deep, and gets stuck in your head, its very powerfull and captures your imagination.

I would like to do a OTS of the style of the film Se7en,

• Dark,
• Dim coloured lighting,
• No faces just hands,
• Screeching sounds,
• Heartbeats,
• Violent objects in the hands, blood on the weapons,
• Flashing between each shot,
• Desaturated colour only red for blood,
• neck sliced with old rusty meat cleaver(relevance to the killers past(copycat murder?) blood splatters over camera and flashes away.
• i would like the scene to cut away from the hands to a scratching, flicked image(white chappel tv programme uses this and it creates major suspence, and makes you fell drawn as the flicks increase in speed the muder happens?)

i realise that this idea is very ambitious and would need alot of foleying, asyncronous sound and it would be hard to match the sound to the film, it is worrying that the film may not look professional and not flow together.

i would need these images and sounds for...

• Sliced neck,
• Scratching,
• Scraping of metal(delicate)
• Screams
• Deep dark beats laying over the film ots
• books dropping
• paper ripping,
• slicing the watermelon for neck
• paint for the blood over clear plastic in front of the camera.

finding the correct props for this OTS will be hard as i will need old rusted murder weapons such as meet cleavers and garden tools....

over the next 6 weeks i will be posting how i will progress with this idea... 

notes on the killers noir film

Through flashbacks, it is revealed that the Swede was a professional boxer whose career was cut short by an injury to his right hand. Rejecting Lubinsky's suggestion to join the police force, the Swede gets mixed up with a bad crowd, including "Big Jim" Colfax. He drops his girlfriend Lily for the more glamorous Kitty Collins. When Lubinsky catches Kitty wearing stolen jewelry, the Swede "confesses" to the crime and serves three years in prison.The Killers is a 1946 American film noir directed by Robert Siodmak. It is based in part on the short story of the same name by Ernest Hemingway. The film features Burt Lancaster in his screen debut, as well as Ava Gardner, Edmond O'Brien, and Sam Levene.

British film classifications

Suitable for all

It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.

If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.

Parental Guidance

General viewing, but some scenes may be unsuitable for young children.

Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.

Suitable for 12 years and over

Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.

The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.

The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.

Suitable only for 15 years or over

No-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video work.

Suitable only for adults

No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video work.

To be shown only in specially licensed cinemas, or supplied only in licensed sex shops, and to adults of not less than 18 years.

The ‘R18’ category is a special and legally restricted classification primarily for explicit works of consenting sex or strong fetish material involving adults. Films may only be shown to adults in specially licensed cinemas, and video works may be supplied to adults only in licensed sex shops. ‘R18’ videos may not be supplied by mail order.