The target audience for our piece will be 18-35 of age there classed category would typically be a BBFC of C-D on the scale.
AUDIENCE THEORY
Demographics - National Readership Survey.
This technique is used to study groups of people a good technique o develop an outlook of the audience for the film. Typical for film noir and neo noir would be D-B in the National class data. THE AUDIENCE FOR OUR OTS WILL PROBABLY FIT BETWEEN C-D ON THE BBFC RATING AND BE 18-35 AGE CATEGORY.
MODE OF ADDRESS
this technique is used to choose how the media product effects and talks to the audience. Typically within a film noir or a neo noir the mode of address is to be aware of women and to not get involved with women who are dangerous AKA the FEMME FETAL. Our mode of address for our OTS will be a mixture of THREATENING INTIMIDATING CONFUSING TWITCHING.
AUDIENCE POSITIONING
This technique within the film industry is used to tell the audience what characters the producers want them to support and hate. For our piece we want the audience to FOLLOW THE DETECTIVES.
EFFECTS MODELS
This technique is used to categorise an audience and whether that audience will be suitable for and enjoy the film. HYPODERMIC SYRINGE is when the audience knows whats happening and just laps u the story and whats going on. TWO STEP FLOW is when someone sees a film and then tells a friend in which that friend tells a friend about the film. USES AND GRATIFICATIONS is when they accept the film and what it is about and will see it for its typical conventions. RECEPTION THEORY when the audience are unaware of the main concept of a film but take it in due to cultural and religious experience backgrounds. OBSTINATE AUDIENCE THEORY is where the audience become so in-tuned with the piece there opinions begin to develop the show.
AUDIENCE DECODING
This is used and has categorised how audiences perceive actions and how it is interpreted within reality and the film.THE TYPES OF AUDIENCE ARE DOMINANT HEGEMONIC WHICH IS HOW SOCIETY WORKS AND THINKS IN THE RESENT DAY. OPPOSITIONAL HEGEMONIC WHICH IS WHERE SCENES CONTAIN IMAGERY WHERE SAY THE LAW IS COMMITTING THE CRIME. WE FOR OURS ARE USING OPPOSITIONAL HEGEMONIC.
